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Effortless charm & real moments: Shraddha Kapoor nails subtle brand magic!!

State Digest by State Digest
July 3, 2025
in Bollywood, Celebrities
Reading Time: 6 mins read
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The charm of Bollywood—Shraddha Kapoor, endowed with a versatile blend of talent and humour with an inspiring personality. She, apart from her on-screen muse, is also admired for her off-screen presence and her simple yet classy approach to fashion and wellness.

Shraddha connects with her audience regularly, updating and informing her fans about her personal and professional life with active engagement on social media. The connection between Shraddha and her audience is based on relatability, her posts ranging from promotion of film, advertisement of a product, or a glimpse from an event to casual fit-checks, candid moments, and selfies. Her regular life updates are the real connection. I will quote this trait of Shraddha as

“A star who keeps it real, on screen and off.”

Shraddha brings a natural charm and relatability to her characters which is either the portrayal of a simple singer with big dreams or a ghostbuster in a horror-comedy. Her versatile role choosing and yet deeply living the character in the movie makes her a brilliant artist. Her character of Aarohi from Aashiqui 2 is one of the screen-favorites and is the most loved film.

Love story of a villain: Ek Villain

For me, the most beautifully scripted, played and portrayed character of Shraddha is Ayesha. How a girl who has surrender to death and is just cherishing the left moments of life taught the real meaning of life to Guru (Siddharth Malhotra) with a simple quote–

“Andhere ko andhera nahi sirf Roshni mita sakti hai, nafrat ko nafrat nahi sirf pyar mita sakta hai; jab tak hum kise k humdard nahi bante, hum dard se aur dard humse juda nahi hota”

With these quotes it explains that – 

One cannot transform negativity by adding more of it; only by offering the positive can true change take place… To let go of our pain, we must be friend in other person’s suffering – only then can we be truly free from pain…

The joyful, lively, positive character of Ayesha taught the audience that in every situation one must not complain about life and enjoy the moments you have in your hand with you. There will be no lie in saying that this character of Shraddha is my favorite…

Beautiful but Dangerous: Stree (1 & 2)

Shraddha Kapoor, with her confident and compelling presence, played the mysterious character of an unnamed girl in both Stree movies, with subtle humor and quiet power, blurring the line between good and evil and keeping the audiences intrigued. Shraddha’s character across both films represents the idea that women—living or supernatural—demand respect. 

One of the most striking traits of Shraddha’s character in Stree is her calm, self-assured presence. Even as her character remains shrouded in mystery, she exudes a quiet strength that makes her character both captivating and believable, adding depth to the film’s supernatural edge.

The on-screen moments we can’t forget

Shraddha as an artist is naturally expressive and graceful on screen. She brings the depth out of emotional scenes and brings a subtle charm that makes her characters memorable. Shraddha’s one of the most iconic performances is as Aarohi in Aashiqui2. A pure-hearted, hopeful and devoted girl’s character was given a warmth and vulnerability by Shraddha, making the character both fragile and strong at once. This role of Shraddha is an all time favorite of her fans (mine too) for emotional depth and expressive eyes. Her ability to make the audience root for Aarohi’s journey from a bar singer to a successful playback artist with a heartbreak and devotion yet never giving-up spirit is the true form of art.

Another blockbuster film of Shraddha – Chhichhore, with the possibly perfect cast for every suitable role and a deep message with motivational dialogues inspiring the youth to never give-up and have hope.

“Failure aur success dono Zindagi ka hissa hai, dono ko gale lagao”

“Koi bhi insaan tab tak looser ni hota jab tak woh khud har na manle”

“Hum haar jeet, success failure mein itna ulajh jate hai ke Zindagi jeena hi bhul jate hai… Zindagi mein jeetne wala hi sirf winner nahi hota, aur na haarne wala koi looser.”

These beautiful dialogues simply yet beautifully portray how we all think that we are in a race of success and failure and we forget to enjoy the path. We all are so indulged in winning that we don’t even remember now that life is all about learning from mistakes and growing; it was never about winning.

Shraddha’s role in this movie as Maya is warm and supportive and embodies the balance of strength and gentleness in the film. Maya stands by Anni (Sushant Singh Rajput) through every thick and thin. 

Her dialogue “Ek woh waqt tha jab mai aur Anni bina baat kiye ek dusre ko samajh pa rahe the… aur ek yeh waqt hai jab hum ek dusre ko dekh ke bhi anjaan ban jate hai” shows Maya’s deep emotional honesty and her longing to heal the bond with Anni. By speaking this truth, she gently reminds us that real support is not just about standing by in good or bad times but also about rebuilding trust and connection when it fades.

Shraddha is a real artist in reel and real…

“Jab dil bada, soch badi, toh pendant chota kyun???”

Our sunshine, as usual, with her glorious smile and casual pictures of her Sunday morning on Instagram, which is her regular way of connecting to her audience, this Sunday posted a blend of casual and beautiful promotion of the new collection of pendants from Palmonas, which is India’s most loved demi-fine jewelry brand founded in 2022. Shraddha, with her elegant style for jewelry, came across Palmonas, and her genuine endorsement in the products morphed into her becoming the co-founder and the face of the company in 2024.

With the caption “Jab dil bada, soch badi, toh pendant chota kyun???”, Shraddha, in her regular Instagram post with a blend of casualness, effortlessly promoted the pendant to the audience with the attractive caption to ignite the desire to purchase the graceful pendant among her admirers.
Her simple, direct way of addressing the audience by presenting the pendant with a casual Sunday outfit and not making the post seem like a promotional effort yet making an appeal to the viewers is what shows us that branding doesn’t always require being extraordinary; a real, elegant, and direct post, which is nothing else but a simple Sunday morning stuff post, can also make a statement in the audience’s mind…

This is our Shraddha, real, elegant, pure… (The reason I love her so much and you too).

From heartfelt romantic leads to intriguing, mysterious characters, Shraddha Kapoor brings a relatable charm and quiet strength that resonates with audiences across genres.
Just like her simple Sunday morning post. Where a cozy moment subtly turned into a style statement with Palmonas pendant, Shraddha Kapoor continues to blend everyday relatability with an unexpected touch of star power, reminding us why audiences connect with her, on and off the screen.

Tags: PalmonasRecent postShraddha Kapoor
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